How do I start an ecommerce business?

Is Ecommerce a good business?

How do I start an ecommerce business?

1. Research Ecommerce Business Models.
2. Start Ecommerce Niche Research.
3. Validate Target Market and Product Ideas.
4. Register Your Ecommerce Business & Brand Name.
5. Finalize Your Ecommerce Business Plan.
6. Create Your Online Store.
7. Attract Customers To Your Ecommerce Website.

How much does it cost to start an ecommerce business?

The average costs for eCommerce stores include: Professionally-built eCommerce website – $5,000 to $10,000. Domain name – $2 – $20 per year. Hosting – $300 per month. You can also start an drop-shipping eCommerce business for less than $2000

Is E Commerce profitable?

Global ecommerce sales are expected to top $4.2 trillion USD in 2020 and reach more than $6.5 trillion by 2023. More than 2.1 billion shoppers are expected to purchase goods and services online by 2021. … One reason the company quadrupled sales year-over-year, is its decision to localize.

How do I succeed in ecommerce?

8 Tips to Make Your Ecommerce Business Wildly Successful
1. Don’t rush the launch. One of the biggest mistakes unsuccessful ecommerce entrepreneurs make is forcing or rushing the launch of a website. …
2. Put the focus on the user. …
3. Test absolutely everything. …
4. Work closely with social. …
5. Incorporate social elements. …
6. Go mobile. …
7. Stay on top of SEO. …
8. Collect information.

What are the 3 types of e commerce?

There are six basic types of ecommerce — Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A) and Consumer-to-Administration (C2A) — and all of them represent a different purchasing dynamic

Is Ecommerce a good business?

There are many great reasons to start an ecommerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s something worth considering. If you want to speed up the process, you could even buy an established business instead or start a drop-shipping ecommece business.


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Top 11 Web Design Principles that Will Boost Your Conversion Rate

website design

Do you want to boost conversions on your website? As smart marketers know, your design can make all the difference. In this post, we’ll share 11 web design principles that will boost your conversion rate.

Many marketers harp on the importance of SEO, social media, creating lead magnets that convert and the like, yet building an excellent website to start with is so often overlooked. While all of these components do matter, your web design isn’t just a “pretty face.” Web design can actually make or break your conversion rates.

According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not. So it’s extremely important that your design looks professional.

Whether or not your website is aesthetically pleasing also plays a big role in conversion rate optimization. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain (according to Adobe). So if you want people to read your blog posts, they need to look attractive.

But that’s not all. If your website is unattractive, people will actually leave your site altogether. 38% of people, to be exact. That’s a whole lot of lost leads!

So regardless of whether or not design is your forte, you can’t afford to overlook it. Learn and follow web design principles, hire a freelancer, employ a designer, or do whatever it takes!

To start with, here are a handful of important web design principles that will give you an immediate and sustainable boost in conversions.

1. Follow Hick’s Law

Hick’s Law is a popular theory that’s cited by a variety of individuals for different purposes but is frequently referenced in terms of web design. Named after British psychologist William Edmund Hick, the law states that the time it takes for an individual to make a decision is directly proportionate to the possible choices he or she has.

In other words, by increasing the number of choices, the decision time is also increased.

HicksLawgraph
Image via Usabilla

You may have heard of the famous study by psychologists Sheena Iyengar and Mark Lepper where they found that a display table with 24 varieties of jam attracted less interest than a table displaying only six varieties of jam. In fact, people who saw the larger display were only one-tenth as likely to buy as people who saw the small display!

That is an example of Hick’s Law in action: action is lost in proportion to the number of choices being presented.

Boost Conversions by Limiting Decisions

In terms of web design principles, you can boost conversions by limiting the number of choices users have. The first thing that comes to mind when thinking about where to cut back on the number of choices on your website is the navigation bar. Obviously, you don’t want to have too many links to choose from, otherwise, the user will lose interest in them altogether.

In other words, don’t do this:

OverstockNav

However, Hick’s Law doesn’t stop there. Think about all the many different important decisions that users have to make on your website, aside from just which navigation link to press.

Here are just a few:

  • Deciding whether to use the navigation bar or scroll down the page more
  • Skimming the headlines to see which blog post to read
  • Deciding whether to download your lead magnet, share your post on social media, or leave a comment
  • Choosing between making a purchase, reading product reviews, or browsing for more products

These only just scratch the surface of the plethora of decisions that your users have to make. It’s normal to feel overwhelmed trying to figure out where to begin cutting back on these decisions, however, there is a simple way to use Hick’s Law in a pinch…

Add a Fullscreen Welcome Mat

All you have to do is install a fullscreen welcome gate on your homepage. A welcome gate covers the entire screen with a single call to action, so the user only sees one choice available at first. If they want to see more choices, they’ll have to scroll down.

OptinMonster Full Screen Welcome Gate

This allows you to minimize distractions on your homepage, while still keeping the functionality of your homepage intact.

Overall, when applying Hick’s Law to your website, it’s important for you to know which actions are the most important for your bottom line. For example, do you want users to opt-in for your lead magnet, or do you want them to put a product in their shopping cart? Every page on your site should achieve one main objective.

The more you can limit your user’s choices, the easier your website will be to use, and your conversions will skyrocket.

2. Leverage the Rule of Thirds

The Rule of Thirds is a popular photography principle that’s also one of the main web design principles to follow. With the Rule of Thirds, you’re supposed to visually divide an image (or website page) into thirds (both vertically and horizontally).

This gives you nine equal squares:

rule-of-thirds

According to the rule, the four middle intersections are strategic places of interest. When objects are placed at these points, it creates the most impactful image or design.

rule-of-thirds-intersections

In terms of web design principles, you can place the page’s most important elements at these intersections to get people focused on them, boosting your conversions.

For example, Chris Lema’s homepage has the most important elements (the testimonial and the “Start Here” button) on the two left intersections:

chrislema-thirds

John Lee Dumas’s hero image contains a call to action button right on the bottom left intersection:

eofire-thirds

Kissmetrics also places their call to action button at the bottom left intersection:

kissmetrics-thirds

Notice how none of these websites place their navigation bar anywhere near the intersections. This helps to keep visitors focused on the main call to action on the page, rather than leading their eye to navigate somewhere else.

You needn’t design your entire website strictly by the rule of thirds, rather you can use it as a tool to help you place your most important elements.

Try taking a screenshot of your website (just above the fold or just your header section, not the entire length of the page because nobody looks at a website that way), and divide it up into nine equal squares. Then, you can decide if you want to make any tweaks.

3. Respect Users’ Patience

Or rather, impatience. It turns out that people are incredibly impatient, particularly when it comes to surfing the web.

According to a study by the Aberdeen Group, a mere one-second delay in page load time results in a 7% reduction in conversions!

So when it comes to page loading speed, every second counts. In terms of web design principles, this means you should check your page speed and troubleshoot any issues, run your site through one or more of these free tools:

4. Use Negative Space

In web design, whitespace is often referred to as negative space. Positive space is the space that contains all the elements on your site, whereas negative space is all of the empty space in between.

Despite the name, negative space is actually a positive thing in web design; without it, your website would be unreadable and unusable.

Negative space doesn’t just refer to the space between the larger elements on your page, such as the space between your header and your content, or space between your sidebar and your content. It also refers to the space between all the smaller elements on your page, like the space between paragraphs, the space between lines of text, and even the space between letters.

Paying attention to all of the forms of negative space on your site serves to keep everything legible, scannable (very important, because that is the way people read websites) and easy on the eyes. And of course, all of this leads to increased conversions.

Flat.io uses a ton of negative space on its homepage to keep the focus on their main call to action, which is to sign up with Google or Facebook.

flat-negativespace

Tips for Using Negative Space

  • The smaller your font is, the more space you need in between letters.
  • Your line-height (defines the space above and below lines of text) should be approximately 150% of the font size for body copy (in CSS, this would read: line-height: 1.5;).Image via Pearsonified
  • However, smaller fonts need more generous line-heights. Note the difference that a larger line-height makes in the two paragraphs below:Image via W3.org
  • Break up large blocks of text into smaller paragraphs to increase the negative space in between them and make your blog posts more readable.
  • Add white space in between the larger elements on your site (sidebar, header, body, footer, etc.) using ample margins and padding.

5. Consider F-Layout

Researchers have found that a user’s natural behavior when browsing the web is to read the screen in an “F” pattern.

Here is a heatmap that shows where the user’s eyes typically land on a webpage:

f-layout-heatmap
Image via Envato

And here is what that looks like as a wireframe:

f-wireframe

As you can see, people first look from left to right at the top of the screen. Then they scan the page downwards, making small forays into the content. The area of a page that gets the least amount of visibility is the bottom right.

So what does this mean for boosting your conversions? Well, you can take advantage of this behavior by placing the most important objects and calls to action along the F-shape lines, and placing objects of less importance in lower visibility areas.

For instance, you can place your main call to action at the top of the page towards the left-hand side because that is where the user will look first.

Then, if you want your user to stick around to read your latest blog posts, you can place those headlines down the left-hand side of the page. Less important information (such as sponsored ads) can go in the sidebar on the right-hand side of your page, and you can place the information that you want to get the lowest visibility (such as a cookie policy) in the lower right-hand corner of the page.

6. Color Matters

“Colour is an often underrated aspect of web design but it can play a very important role in usability as well as convey the overall meaning of a brand as well as the overall mood of the website,” says designer Tom Kenny. “Different color combinations can evoke different emotions and reactions.”

When choosing a color scheme for your website, make sure to choose a combination that evokes the emotion that you want your brand to convey.

One practical way to do this is by curating a Pinterest board with images that reflect your vision for your brand. Then you can upload a few of those images to Adobe’s Color Wheel using the camera icon on the upper right-hand corner of the screen.

adobe-color-wheel

Once the image uploads, it will automatically create a color scheme for you based on the colors in the photo. You can also move the selections around if you want to tweak the individual colors.

colors-from-image

Once you’ve created your color scheme, there is one important thing to keep in mind which will make or break your conversions:

Contrast

Use contrast to keep text, headlines, and call to action buttons noticeable and readable. In other words, your font and button colors should be in high contrast with the background (e.g. white background with black text), and the elements that you want to highlight (e.g. subscribe buttons) should be in a color that stands out from the rest of your site.

So if we were to use the color scheme we created above, we would want to make shades of blue the predominant color, and use the bright yellow sparingly as a call to action color (since it provides the most contrast).

Let’s look at an example. Which elements of this site draw your eye?

mailchimp-colors

Well, of course, the image in the center with the woman is very eye-catching, however, the two orange call to action buttons are really attention-grabbing. That’s because they are in stark contrast to all the blues on the rest of the page.

When it comes to choosing the right colors for your buttons, you may want to check out our article on which color button converts best (here’s what research shows).

7. Remember to K.I.S.S.

You’ve probably heard the “Keep it Simple, Stupid” mantra before. Well, it’s one of the most important web design principles as well.

Simplicity is super important when it comes to driving conversions. Any time you’re creating a page, ask yourself whether there’s a way to make it simpler. The result is usually more aesthetically pleasing, and it almost always converts better.

Remember Hick’s Law? That comes into play here, but simplicity is more than just limiting the options. It’s about creating a clean overall design that is uncluttered and minimizes distractions.

Similar to Hick’s Law is the fact that people can only handle so much information at one time. Visually, if we see too much stuff all crammed into one page, we get overwhelmed and it bothers us. Creating a great user experience on your website means getting rid of anything that isn’t absolutely necessary to the design.

Apple is one of the greatest examples of simplicity in web design, and it is so effective that countless other brands have followed suit.

apple-simplicity

8. Use the 8-Second Rule

The general rule of thumb is that you have a mere 8 seconds to get a visitor’s attention because that is the length of the human attention span. Yes, it’s shorter than the attention span of a goldfish!

You only have a very tiny window of opportunity to engage a user when they first land on your site, so make those seconds count!

Here are some tips for grabbing attention and boosting conversions within the first 8 seconds:

  • Use a large, benefit-driven headline that is brief and to the point.
  • Use eye-catching imagery that conveys the main point or purpose of your page and draws the eye towards your main call to action.
  • Make signup buttons large, simple and clear.
  • Use power words to make your copy more enticing and engaging.
  • Incorporate multimedia such as video, audio, or other interactive content.
  • Use hover effects on your buttons (e.g. make them change color on mouse-over) to make them more satisfying to click.
  • Use animated exit-popups to re-engage visitors who lost interest.

9. Remember the Gestalt Similarity Principle

The Gestalt design principles can be summarized by this one statement from Gestalt psychologist Kurt Koffka: “The whole is other than the sum of the parts.” Basically, the human eye and brain perceive a unified design in a different way than they perceived the individual components of that design.

The first Gestalt principle is the law of similarity, which says that the human eye/brain likes to group similar objects together. It’s a mechanism that allows us to make sense of things, and to organize noisy environments.

In terms of web design principles, you can leverage this law by grouping items that you want to be associated with one another, such as testimonial boxes, conversion buttons, or images.

For example, if you have an amazing testimonial and you want to use it to boost conversions on your opt-in form, you could place it directly below the form. Even if the testimonial wasn’t written specifically in regard to your lead magnet, the user will associate the two because they are in close proximity.

chris-lema-pay-per-minute
via Chris Lema

The law of similarity is also important for the user experience. By grouping all of the main elements of your signup form together (the headline, description, and opt-in button), and keeping them far enough away from the other elements on your page (using negative space), the user’s brain will be able to process the information quicker and more efficiently.

This, of course, is great for conversions, especially because, as we said in the previous point, people have a very short attention span!

10. Use Faces to Increase Familiarity

People love human faces. “When we see a face, we are automatically triggered to feel something or to empathize with that person,” says designer Sabina Idler. “If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.”

Make sure to incorporate faces into your articles, case studies and testimonials, opt-in pages, and landing pages for a boost in your conversions.

If you are the face of your brand, this is simple to do. Get a photoshoot done, and make sure the photographer takes plenty of horizontal shots with negative space on one side of you. That way, you’ll be able to place a call to action or some text there.

Here’s an example from Melanie Duncan:

melanie-duncan

However, if you aren’t the face of your brand, you can still use faces on your website by hiring models, or using stock photos. Just make sure the faces you choose represent your brand accurately so that the user will be able to relate to the face.

Vendeve, a social network for female entrepreneurs, does a great job of this by using faces that reflect their target demographic:

vendeve

11. Source High-Quality Images

If there’s one thing that can really drag down the quality of a blog post or piece of content, it’s low-quality images.

In fact, images can make or break a deal. Bright Local found that 60 percent of consumers are more willing to consider search results that include images, and another 23 percent are more likely to contact a business showcasing an image.

Specifically, you should avoid using lifeless stock photos that are irrelevant and bland. Research from Skyword found that if your content includes compelling images, you’ll get an average of 94% more views!

So instead of using bland images, source high-quality photos that develop positive associations with the content and that feel personal. Remember: people like brands that they feel are similar to themselves. If your imagery is too “stuffy” or “corporate”, you’ll turn your visitors away.

Where to Find High-Quality Images

Here are some of our favorite places for finding free stock photography that is high quality and personal:

Now that you understand these 11 web design principles, put them to good use by taking a hard look at your existing design. Which principles are you breaking?

Do you have too many navigation links? Not enough negative space? Or perhaps you don’t have any faces on your site?

Many of these problems are quickly and easily fixed with just a few tweaks. You can run a conversion rate audit to see where your site could use a boost.

Do you need help redesigning your website to boost your conversion rate?


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Credited to: optinmonster.com

Top 17 eCommerce Marketing Strategies To Increase Sales and Revenue.

ecommerce marketing

Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try.

That’s why we put together an overview of effective marketing tactics and ecommerce tools along with ideas to help you implement each approach. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.

Try to implement one of these ideas every day for the next few weeks and take stock and figure out which tactics worked best to drive new sales.

What is ecommerce marketing?

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

You can use #ecommerce marketing to promote your online store as a whole or to drive more sales for specific products. Below is an overview of a few practical ideas to try.

17 ecommerce marketing ideas to increase online sales

1. Upsell your products

Most of us have heard some variation of the famous, “Would you like to supersize your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.

For many businesses, upselling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.

For example, is one of your product models made of slightly better leather? Or does one carry a special component that’s handmade? Make sure to emphasize the difference and ask, in the right places, if the customer might want to upgrade.

There are two main considerations when using upselling to increase sales:

  1. Make sure your upsells are related to the original product
  2. Be sensitive to the anticipated price range of your customers

Your product has to fit the customer’s original needs, and they may not be enthusiastic about a higher price point once they have an anchor price in mind. An anchor price is often the first number a customer sees, and it’s the number against which they compare other price points. The new product must be a discernibly better fit than the original for it to be worth the additional cost.

Anyone who’s ever purchased a computer is familiar with the screen below. Once you’ve selected a particular model, companies will usually highlight upgrades for performance (upselling) or additional accessories (cross-selling) for you to consider.

Upselling.

2. Integrate Instagram

With over 500 million daily active users, Instagram is one of the fastest growing social apps around, connecting consumers, influencers, and brands.

If you take compelling photos, use hashtags strategically, and post at the right times then you’re well on your way to building a large Instagram following of people who are interested in your products. The key to mastering your organic Instagram presence is engagement with your followers.

What are some ways to engage with your audience on Instagram? You may try running contests or going behind the scenes to showcase your product development process. You can also pay to play on Instagram. For ecommerce marketing, adding products to your Instagram posts and stories gives your followers a direct path to purchase, which is key for increasing your online sales.

Check out this example from GoPro to see shopping on Instagram in action:

Shoppable Posts

3. Reduce abandoned carts

Harsh truth: You’re losing money every time a visitor abandons their cart without purchasing.

This phenomenon is well-studied. Visitors add items to their carts, but abandon their carts during the checkout process. According to the Baymard Institute, 69.23% of shopping carts are abandoned.

Abandoned carts.

It’s worth directly addressing as many hesitations as you can because some shoppers who abandoned their carts could have been reminded to complete their purchase. Perhaps they could have been persuaded with a discount or free shipping, for example.

One simple and effective ecommerce marketing idea to reduce the frequency of abandoned carts is an email recovery campaign, which can convince your visitors to make a return visit and complete their original purchase.

The folks at LUSH use quirky subject lines and emails with additional product suggestions to try to get customers to return to their carts.

Email recovery.

Craft an email that entices your visitors to return to their carts by reminding them of what they considered purchasing in the first place, and why.

4. Launch a Facebook store

Although Facebook has undergone a number of changes, it remains a viable platform for social media and ecommerce marketing.

It’s fairly straightforward to start making sales through your Facebook store. Better yet, your Facebook store can integrate directly with your Shopify store so you don’t have to keep a separate inventory.

Facebook store.

5. Capture more email subscribers

Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Roughly 17% of digital marketing spend happens in email, but it contributes 24% of revenue

There are too many tweets and Facebook posts for us to keep up with, and email can offer a more intimate interaction. People are still more protective of messages sent to their personal inboxes versus their social feeds. Plus, email gives you the space to say things that can’t fit into a social media post.

To get started with email marketing, actively promote your newsletter, blog and any other email capture efforts to get as many subscribers as you can. Take a look at Huckberry, which makes signing up for its email list the central focus when you first visit their site.

Email list.

6. Improve your email campaigns

It’s not enough to simply capture a bunch of email addresses. You then need to send regular, valuable emails for the channel to be an effective ecommerce marketing activity.

There are many occasions that are perfect for sending emails that your subscribers will actually appreciate:

  • Send a welcome email as soon as a customer makes a purchase.
  • Provide exclusive promo codes and free gifts.
  • Send regular newsletters to alert subscribers of new discount offers, product tips, and, when appropriate, company news.
  • Share relevant content to help customers get the most out of their recently purchased items.
  • Run a BOGO campaign in time for the holidays to promote self-gifting during the season, too.
  • Thank your highest-value customers. Send a personal note expressing your appreciation for their business.
  • Solicit feedback. If someone visits your site but doesn’t make a purchase, ask about their experience and how you can improve it.

Take a look at this simple email from Uncommon Goods. For Father’s Day, they sent a last-minute email to remind subscribers of the occasion, and to provide a service for the procrastinators on their list. The subject read, “The Gift that Will Save Father’s Day.”

Email campaign.

7. Send wishlist reminder emails

One final type of email to add to your list of ecommerce marketing ideas: the wishlist reminder email. The wishlist reminder email is closely related to the abandoned cart email. Both are designed to convince shoppers to take the final step in purchasing the products they have shown intent to buy.

Has it been a while since someone checked in on their wishlist? Have an item on sale that’s been put on a lot of wishlists? Is it selling out? Send out an email to let your customers know.

It may just be the trigger they need to finally purchase the item. ModCloth alerts shoppers when products are nearly out of stock. This motivates shoppers and helps minimize regret—no one wants to accidentally miss out on a product they’ve been eyeing.

8. Make it easy for your customers to get what they want

If your store is poorly designed, then you’re losing customers. But what exactly does a poorly designed store look like?

Besides appearing untrustworthy, the store could be suffering from some combination of the following: lacking a clear value proposition, hard-to-read font, or confusing navigation.

Even when you’ve improved the dimensions above, you could still be making a few design mistakes. Are you properly segmenting your products or are you putting too many products on a single page? Have you figured out the right balance between text and visuals? These are just a few of the many things that you should consider.

There are many examples of beautiful ecommerce websites, but consider DODOcase in particular. Take a look especially at how clearly products are segmented.

Value proposition.

9. Engage online store visitors with live chat

There are other high-impact ways to engage with site visitors and customers outside of email. For example, you could use live chat to engage with shoppers on your site.

Many live chat tools let you target browsers on certain pages, after they’ve been on your site for a certain length of time, or even after they’ve arrived on your site through an email newsletter. Live chat also enables you to have direct conversations with your customers so you can answer and address customer concerns right while they’re planning to buy.

Luxy Hair uses live chat to engage prospects and inform current customers of their order status, without having to contact their support team over email.

Live chat.

10. Anticipate future sales

If you have the ability to expand your product line, then you should evaluate market demand and see if it’s worth the cost. You can do that through a variety of approaches: keyword research, geographic validation, social media trends, etc. One more creative way to test out your market? Pre-sell items to see how many people place orders.

If you’re trying to decide which of three to-be-released products to sell, for example, create pages for all of them, making sure to use quality product photography and compelling copy for each one. Then list them as “out of stock” and see which product gets the most attention in terms of back-in-stock notification requests. That’s the one to sell.

In footwear and apparel especially, there are times when certain size or color variants are temporarily out of stock. KEEN, which sells hiking shoes, gives shoppers the option to receive an email when the product of their choice is available again.

Future sale.
Future sales.

11. Start a content marketing program

Every ecommerce store should consider blogging regularly to connect with customers and to rank better in search engines. If you’re already creating content, consider actively featuring your blog on your online store.

Don’t forget, there are more ways to take advantage of content marketing than simply blogging:

  • Start a podcast to feature your expertise or build a stronger community
  • Guest post on other websites and blogs to build awareness and generate backlinks, which also help with SEO
  • Create long-form content and guides to help customers use your products more effectively

One unlikely brand that has used content marketing to increase online sales is River Pools and Spas. Their company blog has earned them kudos from New York Times, but they don’t just stick to blogging. In time for the 2018 summer season, they have a downloadable guide featured on their homepage to help customers buy the right fiberglass pool as well.

12. Embrace personalization

Personalization is another effective marketing tactic to drive online sales. Using behavioral data, personalized experiences are served to the visitor, according to their past actions and preferences.

According to BCG, personalization can lift sales as much as 10%, but the opportunity is greater than that. Only 15% of companies are using the technology to its fullest extent.

You can also account for location in personalization to create an experience catered to where your customers are in the world. Someone in southern California may be looking for bathing suits in October, while your Maine customers probably need coats, for example.

Alloy Apparel shows a “what’s popular” carousel of products for online shoppers, but personalizes it with trending items local to the visitor.

Marketing personalization.

13. Leverage user-generated content

User-generated content (UGC) is a great way to generate social proof. When prospective customers see that people just like them are regularly purchasing your products, they’ll feel more confident in doing the same.

According to Salesforce, 54% of consumers trust information from online reviews and recommendations from their peers, compared to the 20% who trust the brand itself.

UGC can take many forms. Technically, even product reviews are UGC. One of the most effective types of UGC is pictures of customers actually using your products. Pepper, a store that sells bras, features lots of pictures of happy customers in their products.

UGC.

14. Think local

Brick-and-mortar businesses aren’t the only ones who can jump on the local movement. Online retailers can also take a local approach to their ecommerce marketing tactics to increase online sales.

To figure out what local means for you, here are a few ways you can look at it:

  • Identify where you have large concentrations of customers and run a promotion for that location. Look at which products those customers are buying and other spending behavior indicators, and consider local events or seasons to appropriately time a promotion.
  • If you have a warehouse or multiple warehouses, consider a promotion with free, discounted, or expedited shipping to customers in the vicinity. This’ll be easier for your operations team to execute and also help you promote sales in a cost-effective manner.

15. Optimize your product pages

Conversion rate optimization (CRO) is the practice of optimizing your website for on-site conversions and increased sales. Practicing CRO helps you identify problem areas on your site.

Where are you losing sales? Who’s dropping off and why? What can you do to capture those missed opportunities? This process is done through both qualitative and quantitative research, so you get a holistic and unbiased view of how conversion-oriented your site is.

Once you’ve conducted your research to identify challenges and opportunities, you can develop hypotheses and tests to see which approaches generate the most sales.

16. Optimize for mobile

By 2021, more than half of all online shopping is expected to happen on mobile devices, according to Statista. Optimizing your store for mobile means more than having a responsive design. It means you’re designing your site with mobile visitors in mind from start to finish.

Perhaps you have a bigger add to cart button on all mobile product pages, making it easier for the visitor to add to cart without zooming in, for example. You might also present your images in a different format, making it faster for mobile visitors to load product photos and easier to zoom in.

Frank Body sells body scrubs and skincare products. When a mobile visitor lands on a product page and scrolls down, the “add to cart” button appears at the bottom. This saves the visitor from having to scroll all the way back up, likely losing their spot on the page.

Mobile marketing.

17. Reward your loyal customers

Focusing on customer retention is a cost-effective way to increase online sales. Return customers account for 22% of a retailer’s revenue, while making up just 11% of the total customer base, according to Stitch Labs. They also spend 15% more over the course of a year.

One way to reward loyal customers and big spenders is through a customer loyalty program. There are many ways both your customers and you can benefit from a loyalty program. They give customers extra incentive to make a purchase and they keep your brand top-of-mind through automated reminders.

You choose how to reward customers, how frequently and for what actions. For instance, you might have a point-based program, which has its own point-based currency that can be redeemed for discounts, free shipping or free gifts.

Outdoor brand REI has a robust customer loyalty program. Members pay a one-time fee ($20) to join the program, and they receive access to exclusive online (and in-store) sales and events. They also receive coupon codes and a portion of what they spend over the course of a year back in store dividends.

Loyal customers.

Do you need help with your ecommerce website?

Top 7 Jewellery Marketing Ideas from the Pros

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1. Create a Story That Will Appeal to Emotions. …
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5. Create a Visually Stunning Website. …
6. Identify Your Target Market. …
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