On the path to over-taking your businesses competition and building up a strong online presence, hiring a Digital Marketing agency consultant will guarantee a smoother ride.
Given that the agency you hire is experienced and skilled in boosting businesses digital presence, you are already one step closer to your goals.
Keeping the process of achieving a high online presence in mind, it’s safe to say reaching this is less of a race and more of a marathon. Or a marathon that never ends and that turns into an eternal obstacle course of Search rankings and Website authority. That was a mouthful…
Relax – This is why Hiring the best Digital marketing agency is of great importance; to relief the anxiety of figuring out the digital world yourself.
POSITIVES TO HIRING TOP DIGITAL MARKETING AGENCY CONSULTANTS
- Extensive experience online
- Digital marketing tools
- Time for other important tasks
- Honest plans for online improvement
- Less stress
These are just a handful of reasons to hire the best and only the best. Which is why taking a closer look into these points will convince even the Digital Marketing skeptics out there.
EXTENSIVE EXPERIENCE ONLINE
Along with a strong team of skilled digital marketers, Paul SEO Consultant director of Business Relauncher is a prime example of who to hire. Each individual team member of the agency will have personal experience with online marketing.
Connect all that experience and what do you get?
The ultimate super-hero team of Digital Marketing genius.
And they are there to serve your business, to achieve high rankings, achieve great online customer experience satisfaction and so much more.
DIGITAL MARKETING TOOLS
Combine experience with the best online marketing tools, which have been compiled over time and you’ll come out top against competitors. Tools like Google analytics are imperative in achieving your online goals.
Top consultants will have access to all of these tools and will already understand how to read and utilise the information gained from them. Something that you’d have to figure out alone without a Digital Marketing agency.
TIME FOR OTHER IMPORTANT TASKS
Tying in nicely with the last point, an entire company of Digital marketers will be at hand to work towards achieving your online presence. Imagine how much spare time you’ll have to get other tasks completed.
HONEST PLANS FOR ONLINE IMPROVEMENT
When you hire the best people, you’ll get the best advice. Top companies will give you upfront ideas and plan clear and concise steps to reach your goals.
WHY ARE THEY SO HONEST?
Because there would be no point in sugar-coating any issues with your online presence.
If your website is seeing high bounce-rates because of poorly written content, you will be advised on how to improve on this. Whether that is by handing over control of content, or listening to advice on how to decrease bounce-rates - any great consultant will make you aware of this and plan to make improvements.
Handing over control can be a struggle, but with the right company it’ll pay out. You’ll see great results, without having to worry about carrying out the process. Or even working out the process for that matter.
LESS STRESS = A HEALTHIER LIFESTYLE
So if you take anything from this post, let it be that hiring the best Digital marketing agency consultant will take off the heavy load of online marketing stress. Now relax and give over the reigns.
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A full-service advertising agency can handle all the marketing and advertising aspects of a business. This usually includes strategic planning, production, creativity, and innovations, as well as interactive marketing services via the internet.
When You Need a Full-Service Advertising Agency
Having a full-service advertising agency that you can use to help develop campaigns and messaging can be a huge benefit to a business. Take into consideration that most people start businesses to do what they do best, which is "their business."
When they find that advertising and marketing are taking away from their core business, they will often seek out freelance help, but when the work begins to get to be too much for freelancers they will evaluate a full-service agency. After all, time is money and it's important to make sure that you are making the most of your time in doing what you do best and allowing the experts in advertising to do what they do best.
When it comes to selecting an advertising agency to assist, you'll want to ask the right questions. Those questions include:
- What services does your agency offer? What areas of advertising and marketing do you feel you bring the most value? Are you able to help with traditional advertising as well as more of the digital aspects of advertising like websites and social media?
- What is your fee model and how does your fee structure work?
- Are you connected with various media outlets to help us with media outreach and ad placement?
- How will your agency work with my team? What's the structure of your agency? Who will be our main point of contact?
- Do you have references that you could share with me that are in similar industries as my business?
How to Identify a Reliable and Efficient Full-Service Agency
Many people would then ask how to identify a reliable and efficient full-service agency. There are certain factors that one needs to consider when hiring a full-service agency, and they include:
- Creativity: You need to find out how creative the agency staff is. Search them online and see how they have done advertising and marketing for other organizations. Head on to see some of the comments from the people who once hired them. From this, you can be able to select which agency to hire for your work. They need to be versed in concept knowledge, copywriting, and graphic design, as well as brand engineering and studio work.
- Strategy: An excellent full-service advertising agency must have a good strategic plan for how to market and advertise your products. They need to have perfect market analytical skills as well as media strategy and brand positioning techniques.
- Communications: Good communication skills are another thing to put into consideration when hiring a full-service advertising agency. They need to be able to communicate with you and your client. They are the intermediary between you and your customers. Therefore, they need to have their communication up to standard.
- Production: This includes digital printing, data processing, and web development. The full-service advertising agency must be good at production so that they can be able to advertise and market your products in the right manner.
- Analytics: The agency must be able to analyze and produce simple reports to you at any moment. They are supposed to point out any issues and address them as soon as they can. They should have smart response capture systems and dynamic business intelligence.
The Roles and Purposes of a Full-Service Advertising Agency
- To create and strategize a good advertising and marketing plan for all your products, business, or brand. They are meant to work within your business objectives and keep within the budget to develop advertising campaigns that attract the attention of potential customers and lure them into buying your products.
- The full-service advertising agency also does graphic design and web production for the organisation. They normally liaise with other firms to help them do this because a poorly printed or designed campaign may reflect badly on the business as a whole.
- The agency tracks the progress of the campaign and analysis if there is any effect on the business. In case the business is not doing well, they come up with new strategies and new approaches to improve marketing.
- The advertising agency is responsible for all the media purchasing such as placing advertisements in magazines and newspapers, television and radio broadcasts, and other outlets.
- They are in charge of web marketing from publishing, page tracking, and web design. Their mandate is to ensure as many people as possible see the best in your products and give them strong reasons to buy them.
The Different Types of Full-Service Advertising Agencies
There are different types of advertising agencies. Some are listed here below.
- Modular agencies: This type of agency sells its service on a piecemeal basis. The fee is charged according to the work done.
- In-house agencies: These are owned completely by the advertiser. They can serve other clients but with the consent of the current customer.
The agency personnel includes a highly skilled production team, a story artist that will create good and believable stories about your products, and graphic designers to help in the web designs.
It is, therefore, clear that a full-service advertising agency is quite vital for marketing the products and services of an organisation.
Finding the Right Full-Service Advertising Agency for Your Business
First things first, you need to know what you want. What are your business objectives and goals? You have to have an understanding of what you want to accomplish in order to share your vision. Once you know what that vision is, you can start looking for an agency partner that has that expertise.
Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify and target a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like "plumber in london," or "electrician in london"). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
2. Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
- Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
- Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences.
- Keyword Metadata
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
Lead generation - What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?
All of these are great, but wouldn’t it be good to automate the process, and bring in more targets?
Of course it would!
Basic tips to increase leads
Before investing into tools, make sure you have some basic things in order:
- Make sure your pages are super fast. A slowly loading page is one of the most frequent reasons for a bounce. Use Page Speed tool to find what’s slowing your site down.
- Make sure your pages are hosted reliably. Downtime means your site will not even have a chance to convert. Use Uptime Report that monitors uptime on major hosting platforms
- Make sure your site is mobile-friendly. Most of your visitors are likely to load your pages from a mobile device. Use Mobile-Friendly Test tool from Google.
Tools to generate more leads
These are the 10 tools that will help you do it (and know what to do with those leads when you find them).
Webinars have been found to be one of the most effective ways to collect leads.
ClickMeeting is the webinar hosting platform which is simple to use and has API for just about any other lead management software you are using.
ClickMeeting is surprisingly affordable and truly reliable. You can also use polls and surveys during your webinar to better engage your audience.
We all know one of the best forms of lead generation: information from the target themselves. Forms have been a staple for marketers for ages, but they took a bit of a sag online when they became too cumbersome, and were asking too many questions.
Leadformly creates sharp, well made forms that actually convert. No more struggling to come up with questions that can actually help you make a sale; this tool will guide you through the process, and use their expertise to generate questions that work for you. They start at just $49 per month, which has 250 leads per month.
But if you’re willing to pay a little more, you can get more than 100,000 leads per month with their Team package. Be sure to check out their webinar.
There is a serious lack of useful, easy to use B2B prospecting platforms out there. This one on the top of the list as one of the best. Found.ly is simple, has a ton of features, and it generates a lot of leads between businesses that you might have missed with other tools.
Don’t let the 12 minute explainer video fool you, anyone can use this tool without any fuss. Right now it is in beta release, so it will probably have a couple of bugs and issues.
But the foundation for the service is solid, and there will be future feature releases to come in later versions. It is worth requesting an invite and becoming an early adopter.
LeadGenius isn’t about generating a lot of leads, it is about generating better ones. It targets the best possible prospects, and gets accurate, up to date contact information for them.
Then it helps you best engage with each one, so you are using a more snappy, effective form of interaction that leads to better results.
I see this as a great tool for influencer marketing in particular, since it helps you to gauge the best targets out of the millions of people floating around cyberspace.
While emails, forms, chatbots and social media are all important sales and customer engagement tools, phone calls still remain the number one point of contact.
Many people would prefer to make a call than speak to someone in a chatroom, because it allows them to interact more freely. Likewise, sales agents can upsell or snag initial signups better over the phone than they can online.
Ringostat works to get more people calling from your website. They claim this can improve conversions from your site by up to 50%.
You have probably heard about this tool before, but if you have never used it I cannot recommend it enough. Landing pages are an important lead generator, especially pre-launch as you are in the hyping stage.
Unbounce is a landing page creation platform that helps you to make gorgeous, professional tier pages, even if you have never made one in your life. You don’t need to be a graphic or web designer; they lead you through the process step by step, and give you everything you need. All with a focus to convert, not just inform.
This is another form generator, but with a twist. It’s specialty is online quizzes, surveys, and polls. Have you ever seen those quizzes on Facebook that ask what member of FRIENDS you are, for example?
Given the common aesthetic of those tools these days, it was probably made using Engageform.
It is super quick and easy to use, attractive, and effective. Whether you are making something fun to engage your customers and connect to their social media profile, or you are asking them for valuable feedback, you can do it with this tool.
Turnstile is super basic, and that is its strength. You select your email provider, and it will generate contact information for people you want to connect with. That is it, no frills, but all the data you want.
Still need more? They allow you to create custom HTML protocols that can mine for more. But they point out that the most important details are already included.
Marketo is a five-part platform. It covers lead generation, email marketing, mobile marketing, customer based marketing, and consumer marketing. All five of these tasks are automated, and that is a big plus.
Manual prospect mining is among the most tedious, exhausting tasks in sales. Anything that makes it easier and faster is going to be a must have for anyone in the business sector.
When you look at the happy customer list, which includes MyFitnessPal, Glassdoor, and Curves, you see how their features can really be put into practice.
Do you have a multi faceted employee team, such as separate departments for sales, help desk, and social?
If so, Segment.io is the perfect tool to get them all on board and operating together. It captures customer data at every set point, and send it to everyone who needs it.
Have a tool you think should be on this list? Let us know in the comments!
Top 20 Digital Agencies
Digital agencies pride themselves on how they provide reliable online marketing services to their clients, but what makes for the best digital agencies in the business? Drive, passion, creativity, company culture, client satisfaction, and quality work all play a huge role in how a digital agency is seen among its peers and among clients alike.
But there’s also that unnameable it factor that sets certain agencies above the rest, like a je ne sais quoi of digital marketing. These agencies go above and beyond in terms of client satisfaction – making sure they leave no stone unturned when creating the perfect digital strategy. They’ll be transparent with their clients, provide analytics and updates for the success of their campaigns, and they may even treat you to coffee at a client meeting every once and a while.
If you’re looking for the best in the business, look no further. On this page, we’ve compiled a list of the 20 best digital agencies in the world, and their portfolios prove it. Though not every agency will be a perfect fit for your business, this will surely provide a handful of wonderful options.
|1||Business Relauncher||London, UK||GO TO SITE|
|2||WebpageFX||Harrisburg, PA||GO TO SITE|
|3||Ansira||Global||GO TO SITE|
|4||Droga5||New York, NY | London, England||GO TO SITE|
|5||Creare Communications||UK||GO TO SITE|
|6||Revana Digital||San Dimas, CA | Los Angeles, CA||GO TO SITE|
|7||iProspect||Global||GO TO SITE|
|8||W4||Santa Monica, CA||GO TO SITE|
|9||Gragg Advertising||Kansas City, MO||GO TO SITE|
|10||Single Grain Digital Marketing||Los Angeles, CA||GO TO SITE|
|11||TopRank Marketing||Minneapolis, MN||GO TO SITE|
|12||Huge||Global||GO TO SITE|
|13||Ogilvy & Mather||Global||GO TO SITE|
|14||Launch Digital Marketing||Naperville, IL||GO TO SITE|
|15||Jellyfish||Baltimore, MD||GO TO SITE|
|16||Mass Appeal||New York, NY||GO TO SITE|
|17||NEWMEDIA||Denver, CO||GO TO SITE|
|18||Hudson||Saddle Brook, NJ||GO TO SITE|
|19||Bluetext||Washington, D.C.||GO TO SITE|
|20||5W Public Relations||New York, NY||GO TO SITE|
Why should you implement SEO best practices to improve sales in your e-commerce?
SEO best practice. According to statistics from Fortune, Google and Facebook hold the largest share of the digital ad market, splitting 2015’s advertising revenue of $60 billion into $30 billion for the search engine giant and $8 billion going to Facebook.
This means search engine optimization determines the growth of any e-commerce business in 2017 and beyond.
For a business which relies on search queries and organic traffic to make sales, reports from Selz show that 44 percent of online shoppers begin with a search engine.
Therefore, ignoring SEO will result in a slow death. Don’t be fooled, optimizing an e-commerce store for search engines such as Bing or Google can be a little complicated but achievable.
Fundamentally, SEO for e-commerce stores makes the site easy to crawl, show keywords you want to rank for and exhibit authority through content and backlinks.
Which leads us to discuss SEO best practices that triple your e-commerce sales when implemented.
6 recommendable SEO best practices to triple your sales
1. Use Unique Title Tags for Product Pages
One mistake found among large e-commerce stores is duplicated title tags.
Title tags must be unique to each product page to entertain search engine attraction.
To find title tags for any webpage, press CTRL + U in your browser.
For product pages from the same manufacturer, creating unique title tags can be daunting as you might have to repeat keywords.
An effective solution not to duplicate keywords and title tags is using unique key phrases, not keywords.
Online shoppers punch key phrases into search engines to get their desired results and optimizing your product pages with these phrases allows you to rank easily for such phrases.
For retailers in the automobile industry, a title tag formula which works perfectly is the “Brand - Model - Item Type.”
For example, a title tag for a product page can be “Porsche Panamera 4s 2016.”
To maximize the use of title tags, keep the length under 70 characters (to avoid truncation in SERPs), place your key phrase at the beginning of your title tag as search engines place more importance on the first key phrases.
For instance, at ChameleonJohn’s Target coupons page, key phrases (“15% Percent Off”) are placed at the beginning of the title tags telling search engines to place more importance on the key phrases.
So when users punch in such queries, that page can rank easily for it.
2. Permanently 301 redirect Expired Product URLs
A permanent 301 redirect is useful for redirecting a page to a detour page.
They are very important for SEO because they allow you to inform search engines where your old content has moved to.
With a 301 redirect, all the qualities of the redirected page, such as PageRank, page authority, traffic value, MozRank, etc., are moved to the detour page.
This helps to remove the old page from the search engine index and it will be replaced by the new one.
When you fail to redirect a page for either an expired product, a moved content or a change in link structure, search engines will find your 404 Not Found page instead when visitors click on your link, resulting in loss of traffic, ranking and link juice.
All the link equity of an expired page is lost with a 404 Not Found page.
For SEO best practices, redirect your expired product URL to a similar product page or a dynamically generated message page.
This will help to enhance users’ experience, as well as helping you to retain most of the link equity through a 301 permanent redirect.
According to Susan Esparza at BruceClay other uses of permanent 301 redirects include:
- Redirects users and bots from the old location of a given web page to the new location (URL)
- Automatically redirects visitors from an old domain to a new domain
- Automatically redirects users from alternate TLDs to the main TLD (usually the .com)
- Corrects canonical issues such as: www vs. non-www, Index.* to /
- Keeps unauthorized users and bots from accessing live development environments, redirects them to the main site (IP-specific delivery)
3. Tweak and Optimize Category Pages With Keywords
Category pages are more important than individual pages and posts. They should be optimized to appear first in the search engine results.
For instance, an e-commerce site that sells luxury watches should not optimize every product page for “luxury watches.” Otherwise; they will all compete for the keyword “luxury watches.”
Instead, you should optimize individual pages and posts for their specific brands and models and link them all to the “luxury watches” category pages.
That way, the category page will rank for “luxury watches” while the product pages can rank for more specific terms.
This will make the category pages prevent the individual pages from competing for the same keyword.
To attract more traffic to your e-commerce category page and more visitors to your sales funnel, it’s important to optimize your category page with the following techniques:
- Keyword in the image ALT and file name
- Keyword in your H1 tag
- Keyword in your page description
- Keyword in your page title
- SEO permalinks
- Use LSI keywords throughout the post
4. Mobile Friendly with a Twist
Information emerged on Friday, November 4th, 2016 that Google has started the “mobile-first indexing of the Web.”
What this means is that Google is beginning to index the mobile version of websites when available, to examine mobile pages against ranking signals to decide how a site should rank in both desktop and mobile search results.
This development means that information about your mobile site (contents, page speed, structured data, Meta tags, etc.) as opposed to the desktop version, will now be used to determine both your desktop and mobile ranking in Google search engine.
According to Google, the rationale behind this development is that mobile searches (on tablets, smartphones, and some e-readers) have overtaken desktop searches for quite some time.
To ensure your website is deemed mobile friendly by Google, it must have the following features:
- Your website must avoid software, like Flash, that is not common on mobile devices
- The text used by your website must be readable without zooming
- Your website content should be sized to the screen to ensure that users don’t have to scroll horizontally or zoom to read
- Lastly, any links on your website must be placed apart far enough so that the correct one can be easily tapped
Bing, like Google, is getting to reward sites that are mobile friendly.
Ignoring these requirements will cause your e-commerce store to go missing in SERPs, and frustrated users who are unable to view the contents of your site will move on to the mobile friendly websites of your competitors.
5. Implement Schema Markup to add Rich Snippets to Product Pages
Implementing Google’s rich snippets into your e-commerce store increases the visibility of your products, provides more details for customers to click through SERPs and ultimately drives revenue.
Schema markups enable search engines to understand your product information and display such product information in SERPs, increasing CTRs to the product page.
Common rich snippets include reviews, events, softwares, products and recipes.
According to Google, rich snippets do not increase ranking in SERPs, but help search engine crawlers to understand your content and display comprehensive information in SERPs.
The following schema markups should be implemented into any e-commerce site in need of organic traffic and doubling click-through rates:
Optimizing your product information into markups helps search engines understand they are crawling a product page and not a blog post.
Using markups for product pages allows you to provide details of your product color, sizing, model number and related products.
When searching for products, we often come across product listings with their prices right under them, especially from stores like BestBuy, Apple and Amazon.
Schema markups help you educate visitors on the pricing of your products right from SERPs allowing for more click-throughs.
Rating and Reviews
The use of testimonials has proven to be more effective in closing sales than page copy or content. Including rating and reviews in SERPs through schema markup serves as social proof and aids in converting visitors into customers.
E-commerce sites with rich snippets enjoy more click-through rates and conversions from SERPs compared to stores with no schema markup.
6. Optimize Product Page Permalink and Structure – Use Breadcrumbs on all Pages
Search engines crawl permalinks to understand the content of the page, making it imperative to use permalinks that are self-explanatory to the crawler.
For e-commerce stores, examples of self-explanatory and effective permalinks can be found below:
- Product Category page: https://www.store.com/category/
- Product sub-category page: https://www.store.com/category/sub-category/
- Product page: https://www.store.com/category-sub-category/product-name/
A bad site structure or navigation can hurt your user experience, leading to high bounce rates, cart abandonment and finally lower rankings.
When building or reorganizing your site structure, ask yourself the following questions:
- What pages will get the most traffic?
- What search queries do visitors use before visiting your site?
Keep in mind, search engines cannot understand nor find your navigation if it’s not in HTML — so whatever navigation styles you decide to use, make sure it’s in HTML.
Finally, use breadcrumbs on all product pages to help visitors understand where they are situated on your site.
For effectiveness, use location-based breadcrumbs as this shows the visitors and search engine crawlers the present location compared to the whole structure of the site (and this is shown in SERPs increasing CTRs).
Optimizing a search engine friendly e-commerce site presents a lot of opportunities to get things right — however, if you’re not careful, you can make terrible mistakes that can massively hurt your SEO.
By carefully implementing the SEO best practices laid out in this article, I’m very positive that your e-commerce site will be well-optimized for search engines, yielding more organic traffic and tripling your sales.
Tag: ecommerce seo service
PPC Marketing - Did you know that over 50% of Google searches with high-commercial intent click on Adwords ads?
Not only is ppc marketing an imperative way to get instant traffic and leads to you website, but it’s also ideal for split testing and tracking various offer that you make on your website. This gives us the power to adjust your campaigns and lead them to success.
At Business Relauncher, we understand that one method of paid advertising doesn’t adhere to all our clients’ needs. That is why we offer you opportunities to advertise on Google, Bing, Facebook, Twitter and LinkedIn. These methods allow your brand to be seen by your ideal customers while they are online for any particular reason.
We provide remarketing services to keep your business top of mind to your ideal customer that have visited your website but weren’t at the buying stage of his or her decision process. Retargeted ads are as good as or even better than search engine ads.
Landing page optimization is another crucial portion of the PPC Marketing process since every advertisement needs to go to a well-designed and well-optimised landing page. For example, when we are creating your Google Adwords ads, the text match between the landing page and the ad itself needs to be quite similar in order to guarantee a good quality score, which will get your ads to the top of Google.
Plain and simple — ppc marketing works to create awareness of your company, but more importantly, to generate the number of leads that your business receives.
And all of that can be accomplished by working with Business Relauncher
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. The addition of business profiles and new messaging tools aimed at business customers is part of the company’s broader plan to generate revenue by charging larger enterprises for advanced tools to communicate with customers on the platform now used by over a billion people worldwide.
The WhatsApp Business app is the initial entry point in this market.
Aimed at smaller businesses, the free app – Android-only for now – helps companies better connect with their customers and establish an official presence on WhatsApp’s service. Essentially, it’s the WhatsApp version of a Facebook Page.
The company had previously announced the app’s arrival, and begun verifying business accounts as part of its WhatsApp Business pilot program back in September 2017. Verified accounts were given a green checkmark as a means of demonstrating their authenticity.
With the new WhatsApp Business app arriving today, small companies can set up their WhatsApp Business profiles by filling out information like a business description, email, address and website.
WhatsApp says people will know when they’re talking to a business because these accounts will be listed as “Business Accounts.” Over time, some of these will become “Confirmed Accounts,” after WhatsApp verifies the account phone number it registered with matches the business phone number.
Once established on the WhatsApp network, businesses can then use a series of tools provided by the app, like smart messaging tools that offer similar technology as what you’d find today in Facebook Messenger.
For example, the app offers “quick replies” that provide fast answers to customers’ frequently asked questions; “greeting messages” that introduce customers to the business; and “away messages,” that let customers know you’re busy.
Businesses will also be able to access messaging statistics, like number of messages read, and they can send and receive messages from the desktop via WhatsApp Web.
While businesses will need to use this new app to communicate with customers, for the general WhatsApp user, there’s no change. They’ll be able to message businesses but can control their experience by blocking numbers and businesses, as well as report spam.
In addition, businesses will only be able to contact people who provided their phone number and agreed to receive messages from the business, the company had previously said.
The Business app will later be joined by an enterprise solution aimed at large businesses with a global customer base – like airlines, e-commerce sites, and banks, WhatsApp had said last fall. It didn’t announce any news regarding this solution today, but in the past the company said it would charge for these enterprise tools. Presumably, they’ll be built on top of the current WhatsApp Business core product.
The company also indicated today how critical it is to address the needs of businesses on its service, which now reaches 1.3 billion users. According to data it cited from Morning Consult’s research, over 80 percent of small businesses in India and Brazil said that WhatsApp helps them communicate with customers and grow their businesses.
WhatsApp declined to say how many businesses are today active on its app, when asked.
At launch, the WhatsApp Business is available as a free download on Google Play in supported markets. WhatsApp didn’t offer an ETA on when the Business app would rollout to worldwide markets beyond “the coming weeks,” or when an iOS version would arrive.
However, the company did confirm to us that – while it prioritized Android after researching with businesses where WhatsApp is used prominently – it does plan to support other platforms in the future.
Digital Marketing Trends 2018- The latest research in trends and innovations to shape your digital marketing plans for 2018
Digital marketing trends 2018 include:
- Digital transformation
- The growth in mobile and smartphone usage
- Integrating marketing activities into the customer lifecycle
- The importance of personalization
- Machine learning and marketing automation
- Integrating social messaging apps
- Customer engagement strategy
- Integrating different sources of data
- SEO and content marketing integration
- The future of AR in marketing
- Pansexual marketing
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Multi-level marketing (MLM) has continually been on the rise, and numerous top MLM companies are poised for explosive growth in 2016 and beyond. MLM is a pretty basic concept – it pays out on a “multi-level” basis. You get paid based on your level in the company, and commissions are generally passed up through levels to the top.
In order to find success with any of the top MLM opportunity, it comes down to finding a company that is the right fit for you. There is a lot to consider in the decision-making process. How long has the company been around? What is the compensation plan like? Is it an opportunity that you can feel passionate about? The answers to your questions will ultimately determine your future.
The choices are many, and we’re here to help. Browse our listing of the best MLM companies in 2016 to help narrow your search.
Business Relauncher is on prelaunch which make it a big opportunity, as we all know in the network marketing industry, the people who join in the beginning have a bigger advantage as they are on the top the line. Business Relauncher helps local businesses grow online faster through Digital Marketing, their Business Listing and Service booking Platform.
AdvoCare was founded in 1993 and is headquartered in Plano, Tex. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management, sports performance and skin care products to help you reach and maintain your nutritional goals – lose weight, gain muscle, increase energy, improve wellness, enhance skin and more.
Founded in 1978, Forever Living Products is a multi-billion dollar MLM company with a presence in over 150 countries. Forever Living manufactures and sells dozens of exclusive, beneficial wellness products based on aloe vera. According to Forever Living, aloe enhances the body, inside and out, and its products ranging from age-defying facial treatments to delicious, antioxidant rich drinks.
Founded in 1972, LegalShield sells pre-paid legal services. Their network consists of 50 independent provider law firms that service these pre-paid legal plans. Legal Shield markets identity theft protection and restoration plans. Legal Shield services are also sold as an employee benefits for small and large businesses.
In 2003, Thirty One Gifts was founded by Cindy Monroe who felt there was a need for women who didn’t have time to visit gift shops and boutiques. Thirty-One Consultants offer totes, purses, thermal bags, and organizing items at home parties, catalog parties and online. Invest in this MLM for just $99 and receive the Enrollment Kit which includes $400 worth of new products and business supplies – everything you need to successfully start your business.
Founded by Dr. Myron Wentz in 1992, USANA develops and manufactures high-quality nutritional supplements, healthy weight management products and self-preserving personal-care products. For just $30 you receive the Business Development System, which has everything you need to get started with this MLM.
For more than 125 years, Avon has been a beauty leader creating products that customers love. Avon is one of the world’s largest direct sellers with more than $11 billion in annual revenue and over 6 million representatives in over 100 countries. Avon products include beauty, fashion and home products and feature their brand names Avon Color, ANEW, Skin-So-Soft, Advance Techniques and Avon Naturals.
A group of health care and business professionals founded doTERRA Earth Essence in 2008. They shared profound personal experiences with the life-enhancing benefits of essential oils, and the MLM’s first offering of essential oils – 25 single oils and 10 oil blends – was then introduced. In addition to new oils and blends, product offerings include nutritional, spa and healthy living products.
With more than two million Independent Beauty Consultants in 30 countries throughout the world, Mary Kay gives women the opportunity to achieve their potential in a company with global sales of $2.5 billion. A Mary Kay Beauty Consultant is like an advisor who is focused on helping her customers look and be their best through its products.
Scentsy is a party plan MLM company offering a variety of home and personal fragrance products, including a popular line of scented wickless candles and decorative ceramic warmers. Scentsy Independent Consultants sell products through home parties, fairs and shows and online. For just $99, you can get a starter kit with everything you need to launch your new business.
In 1993, Gary Young began cultivating lavender, peppermint, melissa, clary sage and many other herbs. Fueled by a growing demand for pure essential oils, Young Living designed and built the largest, most technologically advanced distillery for the production of essential oils in North America.
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody is the creator of the nation’s most popular fitness and weight loss solutions including P90X, INSANITY, Brazil Butt Lift, Slim in 6, Turbo Jam and Hip Hop Abs. Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements and the 21-day cleanse known as the Ultimate Reset as well as an unparalleled customer service and peer-support system.
Founded in 1980, Pampered Chef is a direct seller of high-quality kitchen tools. Pampered Chef’s Independent Consultants help guests try products, prepare and sample recipes, and learn quick and easy food preparation techniques and entertaining tips. The Pampered Chef’s product line of more than 300 items includes cookware, cutlery, cookbooks, stoneware and pantry products.
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