The 5 Best Facebook Ad Companies of 2020

1 month ago 53

2.6 billion.

That’s the total number of people on Facebook today.

This also means you get direct access to 2.6 billion people on a single platform.

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales?

Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank!

It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion.

Plus, according to research:

Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13.Globally, the average Facebook user has clicked 12 ads in the last 30 days.Over 80% of social reference to e-commerce sites came from Facebook.

While all this sounds fun and dandy, all your efforts can still backfire if you don’t have an efficient Facebook ad campaign in place.

And not only that, you need to support your ad strategy with agility and in-depth knowledge to keep up with Facebook‘s best practices and fast-evolving changes.

This is precisely where the world‘s best Facebook ad companies step in.

Our team at Neil Patel Digital has reviewed the five best Facebook ad agencies to help you master advertising on the platform. We‘re confident that you‘ll have a positive experience with all our top picks. 

The 5 Top Facebook Ad Companies in the World

1. Neil Patel Digital – The Best Overall Facebook Ad Company

Branding our company, Neil Patel Digital, as the best isn’t us being vain – we have a solid backing to this statement.

Founded by hardcore marketers who know the art of marketing like the back of their hands, you get top-level expertise coupled with solid experience that can take your businesses to the heights you’re aiming for – and maybe even further!

If you Google “Facebook advertising” or “Facebook advertisements,” you‘ll find multiple articles by our co-founder, Neil Patel, take the top spots. Also, let us clarify that all this has been achieved organically.

Neil is one of the most successful, ubiquitous digital marketers you can find. We don’t claim this, Inc. does.

Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. We know the nuances of creating unique, impactful ads that drive the viewer to take immediate action.

We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices. Everything.

If there’s one thing that Neil Patel Digital can deliver, it’s results.

Our ad campaigns are customized to suit your budget and marketing objectives. From writing attention-grabbing headlines, choosing the right CTAs, and doing A/B testing – you need to worry about nothing. 

We do the magic to make the whole process as effective as possible.

Our clientele includes market heavyweights like Google, Viacom, eBay, NBC, TechCrunch, Thomson Reuters Foundation, and even Facebook itself.

Client expectations are undoubtedly high because of this, but if you take a look at our case studies, you know that we can do some pretty spectacular things for your business:

We helped an online fashion brand surpass the global pandemic slump by recording 3x to 6x ROAS in three months via NPDI’s performance marketing efforts. A 40% reduction in cost per sale and a 141% increase in conversion rates were other wins. We shifted a luxury retail client to online marketing with NPDI’s full-funnel per advertising strategy that recorded 0x to 4x return within two months.We increased the lead flow of our healthcare client by 60% and cut down the cost per lead expense by 12% – both of these in just two months with NPDI’s lead generation strategy.

In short, our clients have been happy with the results. Plus, we have a 4.3-star rating on Glassdoor.

And since you’re still here, book your free consultation with Neil Patel Digital here

2. Hibu – The Best Facebook Ad Company for an All-in-One Solution

A full-service digital marketing agency, Hibu offers a comprehensive Facebook advertising campaign set-up, management, optimization, and reporting services. It doesn’t hurt that the company is Facebook’s marketing partner too:

The agency has very flexible pricing and can customize its services to meet your needs. Its Facebook advertising services start at $250 per month, which comes with a dedicated digital specialist who can create an effective social media plan for your brand.

Besides an end-to-end Facebook ad service, you can avail of the following services:

Social media marketingListings managementWebsite design and developmentOnline review managementSEODisplay marketing

Hibu will set up your Facebook business page and use its team of dedicated marketers to craft highly targeted ads that convert visitors.

It starts with identifying your goals for creating Facebook ads and then generating appropriate variations to determine the right fit. Once the ads are live, the agency analyzes ad performance and continuously optimizes them for better results.

Client testimonials also speak volumes about its amazing results.

Owners of The Mudpie Company, Berry Floor Leveling LLC, and Rutzick Law are all praises for Hibu’s efficient service and professionalism. The company developed a custom digital marketing solution for one of its clients that helped drive traffic, causing a phenomenal 12x increase in page views.

Hibu enjoys more than a four-star rating on major review sites, such as ConsumerAffairs and Better Business Bureau. You‘ll also find multiple five-star reviews on the company‘s ‘Client Review’ section. 

3. Voy Media – The Best Facebook Ad Company for À La Carte Services

Voy Media is your best bet if returns are your top priority.

It‘s the brainchild of Kevin Urrutia and Wilson Lin and was founded in 2015. You get plenty of variety, including single or ongoing Facebook advertising services.

Precisely why this agency can be an excellent option for businesses that want to test the market by opting for one-off services before considering something permanent.

Voy Media strives to guide their clients on a journey to discover their product and make them their own fans. In addition to developing a collection of eye-catching ads and copy, they adopt a performance-based approach by using carefully thought-out strategies and tactics like target audience development and A/B testing.

It uses proprietary AI software as well for optimizing and scaling Facebook campaigns.

In terms of pricing, you can avail the à la carte Facebook ad copywriting services for $49.99, while outsourced Facebook advertising costs 10% and 15% of your total budget depending on the range.

You must have a minimum $5000/month budget for advertising, though.

Several big companies, such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo, form a part of its clientele.

The company is also fully transparent about results and has multiple case studies showcasing their expertise.

Voy Media helped one of its clients to scale and amplify their paid media strategy to boost their ROAS with a corresponding decrease in CPA and CPM. They delivered the following results:

1,500% increase in revenue140,000+ purchases1,000,000+ landing page views26,000,000+ post engagements

Thanks to its strong communication and a fantastic team of marketers, Voy Media has scored a 4.5 rating on Yelp. Many have mentioned how the company has given them better ROI, increased click-through rates, and reduced conversion costs.

4. MuteSix – The Best Facebook Ad Company for Innovation Graphic Design

MuteSix is a full-funnel ad agency that can create value for DTC brands, starting at 15% of your total ad budget. And considering that reputable brands like LA Times, National Hockey League (NHL), Headspace, and Chicago Tribune trust MuteSix, you should too.

Their weapon of choice? Breakthrough creativity, which is backed by targeted media buying and data-driven analysis.

Not only does the company produce quality ads for your target audience, but it also optimizes ads, recommends good website designs, and provides regular performance reports. 

They also place a Facebook Pixel on your website for tracking user actions and sales to carry out A/B tests. You can use the Facebook Pixel for retargeting purposes too.

MuteSix has an in-house video studio and graphic design team that can help businesses expand their reach through unique visuals. Furthermore, it tests multiple versions of visually appealing ads on different target audience segments for enhanced effectiveness. 

For instance, the company selected a unique carousel ad format for one of its clients that allowed visitors to scroll through its catalog without leaving their News Feed. This helped the client in the following ways:

4x increase in revenue33% decrease in cost per action

Bonus: MuteSix can help you make great landing pages and video stories.

In addition to the previously-mentioned brands, several other companies have enlisted the services of MuteSix. Besides the clients, the agency also treats its employees equally well.

It has received several accolades, with Inc. featuring the company on its 500 list for Best Companies to Work For. The fact that they take such excellent care of their employees gives the latter more initiative to work harder for the company’s clients, a.k.a you.

As one would expect, this Facebook ad agency has excellent customer reviews – from Glassdoor to FeaturedCustomers to Google. MuteSix’s biggest advantage is its knowledgeable and skilled team, innovative video production, and fast results according to customers.

The only catch here is that the company prioritizes clients with monthly budgets over $20,000 in ad spend. So it may not be the best bet for small companies.

5. Lyfe Marketing – The Best Facebook Ad Company for Small Companies

Small companies often don’t have the flexibility to splurge when it comes to advertising.

They have to operate within their budget limitations and maximize results – something that Lyfe Marketing can help achieve.

Located in Atlanta, GA, Lyfe Marketing is a boutique social media management company that offers social media advertising and management, PPC, SEO, and website design services.

It has less than 50 members, making it suitable for small and medium-sized businesses. In fact, the company has been explicitly clear about its primary goal of helping small businesses grow.

The company is well aware of how Facebook can be a driving force for enhancing marketing efforts. You can use its services to grow brand awareness, develop relationships, and promote website traffic.

Lyfe provides bespoke solutions to leverage cost-effective advertising methods and has an expert team to assure tangible results. Their work involves optimizing existing campaigns to decrease cost and increase conversion rates.

Additionally, every account is managed by an experienced social media manager to gain greater insight into your target audience.

If you prefer an intimate working relationship with your Facebook ad company, this could be an excellent fit. 

Plus, you can rest easy when it comes to ad quality too. Lyfe knows the art of providing creative, impactful ads that can help your clientele grow.

With a 4.7- and 4.8-star rating on Clutch and Upcity, respectively, you can imagine Lyfe’s customer satisfaction proficiency. The company claims to have driven over 2,137,349 leads and has listed several case studies that breakdown every client’s journey to success.

We would highly recommend enlisting this agency’s services, joining the likes of Domino’s Pizza, Georgia State University, Hilton, and the Atlanta Hawks.

4 Characteristics That Make a Great Facebook Ad Company

While we’ve chosen our top five picks, you should still be aware of the factors that make a good Facebook ad company.

After all, it’s a sure-shot way to find your perfect match out of the thousands of Facebook ad agencies operating today.

Expertise to Create Objective-Specific Ads

Of course, you want results, and the only way you can ascertain this is through a company that has the skills.

Mentioning “objective-specific ad“ isn’t us trying to sound fancy too.

You see, every company has different business goals. Some want leads; some want to enhance their reach. Others may want to increase store visits or boost engagement.

Whatever be your objective, your chosen Facebook ad company should know how to help you achieve it.

The best way to ensure this? Looking for a diverse portfolio.

Working with different clients and industries helps companies bring greater value, creativity, and innovation to their future clients. Finding a company that has Facebook on its client list would make the deal even sweeter.

Talented Team of Experts

A Facebook ad agency should have an incredible team to back up its success claims.

If it doesn’t, you might want to start looking for other options. After all, how can a company deliver on its bazillion promises without the brain and muscle?

Ask yourself the following questions:

How much experience does the team have when it comes to social media marketing?How well are they able to communicate with you and understand your needs?

These considerations can help determine whether the company has a team that knows how to drive results for your brand.

Real Life Testimonials

Vanity isn’t always bad.

In this case, for instance, you want a company that doesn’t mind tooting his horn.

Try partnering with a company that provides a positive experience and has a long list of client testimonials to prove it. You want this experience to be posted directly on the website. 

Good testimonials often translate to a similar experience for future customers. Plus, clients are more than happy to give testimonials for a company that they loved working with. If you find a company that has a lot of testimonials, consider it a good sign.

Familiarity With the Latest Tech and Practices

Facebook ad companies must be familiar with the necessary equipment to get the job done.

They should have no learning curve for software/tech – be it Facebook ads manager, Facebook Pixel, power editor, or any other cutting-edge advertising technologies.

Without up-to-date knowledge on tools, your Facebook advertising campaign will lack a punch and hence, will take longer to get results.

While you’re at it, look for ad agencies that are intimately familiar with third-party data sources and creative testing tools in addition to ad software expertise.

What To Expect From a Great Facebook Ad Company

Let’s discuss expectations next. More particularly, what can you expect for your brand?

Introductory Session

As mentioned before, you can have various objectives for enlisting the services of a Facebook ad company.

However, there is no cookie-cutter approach, as every business case has different needs and limitations.

The team should begin with hearing your vision, and then devise methods to achieve it. Just because an ad worked for one company gives no guarantee that it’ll work for you.

Always be vocal about what you want; it’s exactly what the agency wants to know. 

In-depth Research and Best Practice Recommendations

Once they know what you want, they should use their experience and expertise to carry out in-depth research to formulate a draft campaign framework.

Everything has to be in sync here: you, your target audience, and your niche.

You can expect the Facebook ad company to hold meetings where they recommend the best practices for maximizing results.

Campaign Kickoff

If you and the ad agency seem to be a good fit for each other, you‘ll receive a contract.

This will contain a detailed list of terms and conditions, expectations, business plan, and an estimated time frame of when you can expect results.

Next, you’ll have to introduce the team to your in-house staff and give them access to your website, blog, analytics login codes, and so on.

Once the onboarding is done, the Facebook ad company should start scoping your project, creating timelines and task lists, and chalk out an understanding of how they will manage the project.

Wrapping Up

Advertising isn’t easy.

Without knowledge and experience, you and your staff can get overwhelmed and maybe even incur losses.

It’s wiser to rope in an experienced and reputable Facebook ad company that can drive new business and save you money at the same time.

The five companies we’ve listed above tick all the right boxes. They have a stellar reputation for delivering results, creating thriving ad campaigns, and provide excellent customer service. Choose any one from them, and you’ll be able to boost traffic and convert visitors into leads and customers.

It’ll only get better with time once things pick up – you only need to find the right company for you.

Read Entire Article