Blogging is so effective that there are over a billion blogs on the web.
Just think about that… that’s roughly 1 blog for every 7 people.
Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.
And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.
So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.
Introducing Content Marketing Unlocked
As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.
Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.
To get you started, make sure you watch the welcome video:
The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.
Then you’ll learn about the history of content marketing:
In that lesson, you’ll find 2 worksheets:Content outline – this will show you how to outline and create content.Content steps – this breaks down the steps you need to follow in order to write amazing content.
After you get the hang of writing content, you’ll want to learn how to rank your older (existing) content on your site.
And in that lesson, you’ll also get a list of tools that you should use and a master resource guide that’ll help speed up the process.
From there I teach you about the different types of content you can leverage to get more traffic. Believe it or not, there are actually 18 types you should be using.
Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.
So, what else will you learn?
The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:
Lesson #1: Getting StartedCourse IntroductionStrategies You’re Going to LearnWhat Google WantsContent Production Strategy OverviewUnderstanding the Algorithm & UpdatesThe Right Mindset
Lesson #2: History of Content MarketingHistory of Content MarketingFact & Fiction About Content MarketingUnderstanding Your Target AudienceHow to Find Keywords That Will Make You MoneyRefining Your Keyword ListsContent Examples
Lesson #3: Optimizing Your Existing ContentHow to Audit Your Existing ContentHow to Optimize Your Content the Right WayHow to Re-Write Your Content So It Gets You TrafficStep-by-Step On-Page Optimization TacticsContent Templates to Rewrite Your Content
Lesson #1: Major Content TypesCredibility & Trust Through ContentTypes of ContentBlogsArticlesInfographicsVideos / Visual ContentPodcasts / Radio ShowsFacebook Posts / PagesCourses / Digital Classes / eBooks / ChecklistsHow-to GuidesSlideShare / PowerPoint / WebinarsPhotographs / Graphics / ArtInstructional GuidesMagazines (Digital & Print)Streaming Media (Periscope, Facebook Live, Snapchat)Forums / Wikis / Groups / Resource CentersWhitepapers / Case StudiesMemes (Twitter/Facebook)Testimonials / ReviewsContent Templates for Different Content Types
Lesson #2: Pilar & Cluster PagesTurn Your Keywords Into An OutlineHow to Write Content That Gets You TrafficTopical ClustersPillar PagesCluster PagesPillar & Cluster Templates
Lesson #3: Alternative Content StrategiesBuilding Authority Through Guest PostingContent Production ToolsPlugins to UseFAQ SchemaLive Case Studies, Market Data & Field ReportsShare Worthy ContentContent Outline Templates
Lesson #1: Marketing Your ContentSite StructureTheme & TopicHow to Rank Your Content FasterPromote Your Content on a $0 BudgetContent Marketing StrategyContent Promotion Workflow
Lesson #2: Link Building TacticsWhat is Link Building?External Link BuildingInternal linksYour Link ProfileAdvanced Linking and Off-Page Optimization StrategiesHow to Build Links from Authority SitesHow to Launch Link Campaigns
Lesson #3: Tracking & AnalyticsSetting Up Google Analytics / Google Tag ManagerSetting Up Google Search ConsoleMust Have Content Marketing ToolsLive Ranking Case Studies, Market Data & Field ReportsDetermining KPI’sBudget Planning
Lesson #1: Ranking 1 Long TermYou’ve Got Content & Links, What’s Next?Content Marketing in a Competitive SpaceHow to Get Started if You Are New & Have Little to No BudgetHow to Scale if You Do Have a BudgetBuild a Brand Long-Term
Lesson #2: Media OutletsGetting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)Guest BloggingPodcastsSocial MediaConnecting with Influencers
Lesson #3: Omni-Channel StrategiesGoing Omni-ChannelBack Office InfrastructureAnalyzing and Measuring ResultsMore Content Marketing Case StudiesBecome A Great Content MarketerSummary – How to Get the Most Out of This Course
How can I follow along?
You can go to the training section of this site as I keep all my courses there.
Every Monday, Thursday and Saturday I will be adding new lessons and content.
Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.
In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.
Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.
As a heads up, I won’t be blogging about each lesson, so the easiest way to keep up is to subscribe to my YouTube channel.
Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.
Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button. Make sure you click that as well.
When you click on the bell, you’ll be given a few options.
Click on the “All” option. Next to the “Subscribed” button, you should see a new bell notification:
This makes it so YouTube notifies you when I release a new Content Marketing Unlocked lesson.
I hope you enjoy Content Marketing Unlocked.
I created this course because content marketing is one of the best ways to market your business and compete with the large companies.
Best of all, you won’t have to spend a dollar on marketing.
Let me know what you think about the course so far.
And also, what free course would you like me to create next?