Brand Design Kit

    Business RelauncherDesign Kit

    The complete visual identity — logos, colours, typography, spacing and components — for consistent communication across every platform. Copy any value directly from this page.

    02

    Colour System

    A restrained, premium palette built on navy, electric blue and signal orange. Use semantic tokens in code — never raw hex values in components.

    Electric Blue
    primary

    Primary actions, links, focus rings

    HEX#3C84F6
    RGB60, 132, 246
    HSL217 91% 60%
    CSS--primary
    Deep Navy
    secondary

    Headings, navigation, footer, dark sections

    HEX#0F1729
    RGB15, 23, 41
    HSL222 47% 11%
    CSS--secondary
    Signal Orange
    accent

    High-emphasis CTAs, highlights

    HEX#FF7700
    RGB255, 119, 0
    HSL28 100% 50%
    CSS--accent
    Growth Green
    success

    Positive states, availability indicators

    HEX#21C45D
    RGB33, 196, 93
    HSL142 71% 45%
    CSS--success
    Slate
    muted-foreground

    Secondary text, captions

    HEX#5C6B7F
    RGB92, 107, 127
    HSL215 16% 43%
    CSS--muted-foreground
    Mist
    border

    Borders, dividers, subtle surfaces

    HEX#E5E8EB
    RGB229, 232, 235
    HSL220 13% 91%
    CSS--border
    Paper White
    background

    Page background, cards

    HEX#FFFFFF
    RGB255, 255, 255
    HSL0 0% 100%
    CSS--background
    Ink
    foreground

    Body text

    HEX#0F1729
    RGB15, 23, 41
    HSL222 47% 11%
    CSS--foreground

    Colour Usage Ratio

    Navy 55% White 25% Blue 12% Orange 8%

    03

    Typography

    A clean, modern sans-serif system. Headings are bold and tightly tracked; body text is highly legible with generous line height.

    Font Family

    System Sans

    Inter / system-ui fallback

    Weights

    400 · 500 · 600 · 700

    Regular → Bold

    Base Size

    16px / 1.6

    1rem, line-height 1.6

    Display

    More customers. More revenue.

    H1

    One growth system. Every service.

    H2

    Find where revenue is leaking.

    H3

    Built for established businesses.

    Body

    We connect the systems that attract customers, convert opportunities and run the business.

    Small

    Strategy sessions are reserved for established businesses generating £500K+ annually.

    04

    Spacing & Layout

    An 8px-based spacing scale keeps rhythm consistent. Generous spacing signals premium — when in doubt, add space.

    Spacing Scale

    space-2
    8px
    space-3
    12px
    space-4
    16px
    space-6
    24px
    space-8
    32px
    space-12
    48px
    space-16
    64px
    space-20
    80px

    Border Radius

    sm

    2px

    md

    6px

    lg

    8px

    xl

    12px

    2xl

    16px

    Shadows

    premium

    premium-lg

    glow

    05

    Components

    Core UI building blocks. Every component uses semantic design tokens — never raw colour classes.

    Buttons

    Badges & Pills

    Since 2011£500K–£20M+Accepting clients14+ Industries

    Card

    Growth Operating System

    One connected system across attraction, conversion and operations.

    Learn more

    06

    Usage Guidelines

    Keep the brand consistent. Follow these rules across web, print, social and any partner materials.

    Do

    • Use the Deep Navy for headings, navigation and the footer.
    • Reserve Signal Orange for the single most important action on a page.
    • Keep generous whitespace — premium feel comes from restraint, not density.
    • Pair the full logo with the 'Since 2011' badge on official materials.
    • Use British English and the approved CTA language in all copy.

    Don't

    • Don't recolour the logo or place it on low-contrast backgrounds.
    • Don't use Signal Orange and Electric Blue as competing CTAs side by side.
    • Don't stretch, rotate or add effects to the logo.
    • Don't use gradients on body text or headings.
    • Don't introduce new colours outside this palette without approval.

    Build with the Business Relauncher system

    Every asset on this page is ready to use across web, print and social. Keep it consistent.