ADC College
Enterprise Education
ADC College
Optimising student acquisition and reducing costs.
Key Outcome
Scaled student admissions across European markets with zero increase in administrative staff.
About the Client
Industry
Enterprise Education
Systems Deployed
6 systems
Primary Result
-31% Cost Per Registration
Business Overview
ADC College is an established education provider serving students across European markets. They needed to scale student admissions without increasing administrative staff or marketing costs.
The Challenge
Student enquiries came from multiple channels with no central tracking. Application pages converted poorly. Follow-up was manual and slow. Marketing spend was increasing but cost per registration was rising. The team was spending more time on admin than on student support.
Reduce cost per student registration
Scale admissions across European markets without adding admin staff
Improve application page conversion rates
Automate enquiry nurture and follow-up
Objectives
- Reduce cost per student registration
- Scale admissions across European markets without adding admin staff
- Improve application page conversion rates
- Automate enquiry nurture and follow-up
Strategy
We rebuilt the application pages with conversion optimisation at the core. We implemented intelligent automated nurture sequences for every enquiry. We streamlined the customer inquiry pipeline so every lead was tracked, scored and followed up automatically. We deployed analytics to measure cost per registration across every channel.
Technology Used
Results
Scaled student admissions across European markets with zero increase in administrative staff.
What This Means for You
If you're a enterprise education business facing similar challenges, the same approach could deliver comparable results. The systems we deployed for ADC College are repeatable, measurable and designed to compound over time.
See if this approach fits your businessLessons Learned
- 1Conversion optimisation on application pages had the fastest impact. A 45% improvement in conversion rate meant every marketing pound went further.
- 2Automated nurture sequences are essential for education. Students take time to decide, and consistent follow-up kept ADC College top of mind.
- 3Tracking cost per registration by channel revealed which marketing investments were actually working.
Business Relauncher transformed how we manage student enquiries. The automated follow-up alone saved our team over 200 hours. Our cost per registration dropped by 31% and we scaled across Europe without hiring a single additional admin staff member.
Admissions Director
ADC College
At a Glance
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